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How Tracy Myers Handled His PR Nightmare

How Tracy Myers Handled His PR Nightmare

This is an excellent example of how to optimize the use of Social Media in handling an impending Public Relations crisis by a car dealer… I have admired Tracy Myers for years as one of the most creative and innovative car dealers in America. The issue his dealership was singled out for could have easily been ANY DEALER IN THE COUNTRY… Tracy just happened to win the FTC “Gotcha” Lottery.� His proactive and fully transparent communications and activities will turn this PR nightmare into a story with a happy ending.� Like most challenges, Tracy approached this one as an opportunity to set himself and his team apart as the kind of business people want to do business with.� You go Tracy… You have been and continue to be one of my dealer heroes!

Source:  Automotive Digital Marketing Professional Community.

Ralph Paglia

Ralph Paglia

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