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Automotive, Car Dealers, Internet Reputation Management, Online Reputation Management, Reputation Management, Social Media

How Tracy Myers Handled His PR Nightmare

How Tracy Myers Handled His PR Nightmare

This is an excellent example of how to optimize the use of Social Media in handling an impending Public Relations crisis by a car dealer… I have admired Tracy Myers for years as one of the most creative and innovative car dealers in America. The issue his dealership was singled out for could have easily been ANY DEALER IN THE COUNTRY… Tracy just happened to win the FTC “Gotcha” Lottery.� His proactive and fully transparent communications and activities will turn this PR nightmare into a story with a happy ending.� Like most challenges, Tracy approached this one as an opportunity to set himself and his team apart as the kind of business people want to do business with.� You go Tracy… You have been and continue to be one of my dealer heroes!

Source:  Automotive Digital Marketing Professional Community.

About Ralph Paglia

Ralph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.


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Ralph Paglia

Ralph Paglia

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March 2012
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