Dealers finding it difficult to put a price on online reputation building – Jerry Hart

Jerry Hart writes: “The Genie is out of the bottle and he’s not going back in. Dealers no longer have the luxury of sticking their heads in the sand and waiting for the storm to pass.  The increased use of social media allows news to travel around the world in a matter of seconds. There is no more hoping that a scandal will disappear quietly. Once something is published online, there really is no way to remove it entirely.  Even if they original page is deleted, you do not know how many thousands of other pages have referenced the original. The advent of social media means that news, good and bad, travels around the world and back in a matter of moments.  One complaint or pieces of negative press can snowball and turn into a disastrous, reputation-destroying avalanche.  Everybody is online these days, looking for information about products and services. Therefore, managing your reputation online is extremely important.”  Use the link provided to read the rest of Jerry’s thought and action provoking article, and please be so kind as to leave him a comment…

via Dealers finding it difficult to put a price on online reputation building – Automotive Digital Marketing Professional Community.