//
you're reading...
Automotive, Car Dealer Reviews, Car Dealers, Internet Reputation Management, Online Reputation Management, Reputation Management, Yelp

3 Helpful Tips to Make Sure Your Online Reputation is Protected! – Automotive Professional Community

English: A business ideally is continually see...
English: A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)

Your dealership’s online reputation will determine whether automotive consumers choose you or one of your competitors.  You can also be sure that if you do not manage your online reputation, it will be managed by other people, who will inevitably post reviews, comment on your business in forums and social media sites, publish blog write-ups concerning your business, and more.  For this reason, you need to do everything you can to ensure that what people see when they find your business online is as positive as possible.  How do you do that?  Here are three helpful tips to make sure your online reputation is protected:

  • Monitor your reputation.  Make use of social media monitoring tools like HootSuite, and web monitoring tools like Google Alerts, to find out what others are saying about you, when they say it.  When you know what you are facing, it makes it much easier to address it in a timely manner, and also to assess your best approach.
  • Participate.  It is inevitable that people are going to talk about your business (if you are doing things right).  Your best bet is to involve yourself in the conversation.  Make it a point to respond to both positive and negative feedback, and also to volunteer information that will help keep online conversations about your business going.  Establish your social media presence, maintain a website, write a business blog, or more – the possibilities are really only limited by your imagination (and the amount of effort you are willing to put in).  Just remember that participation is key.
  • Optimizing your responses.  Once you have developed the habit of monitoring your online reputation and have established yourself as a willful participant in the development of your online reputation, you need to make sure you are participating in a way that is most conducive to bettering that reputation.  As previously mentioned, participation is key.  However, there are some best practices to consider, especially when it comes to handling negative items: respond in a timely manner (NEVER ignore negative feedback), be diplomatic and fair, avoid using a defensive or demeaning tone (stay positive!), and offer viable solutions.

From Rick Mosca’s article at 3 Helpful Tips to Make Sure Your Online Reputation is Protected! – Automotive Digital Marketing Professional Community.

#bdi Social Reputation Management Conference N...
#bdi Social Reputation Management Conference NYC March 2010 (8) (Photo credit: ShashiBellamkonda)
Enhanced by Zemanta

About Ralph Paglia

Ralph Paglia; President of ADM Consulting, LLC former Vice President - Digital at Tier10 Marketing. Director - Digital Marketing at ADP Dealer Services from 2007 through end of 2010 where he was responsible for industry vertical thought leadership and solution creation while establishing new ADP digital marketing solutions. For many years, Ralph has created automotive marketing business models that support business revenue growth and generate shareholder value, while building a network of relationships and partnerships resulting in alliances that support revenue growth.

Discussion

4 thoughts on “3 Helpful Tips to Make Sure Your Online Reputation is Protected! – Automotive Professional Community

  1. Great article Ralph! It’s supremely important to be involved in social media and be monitoring what other people are thinking about your reputation. Social media rules the communication world when it comes to personal opinion and commenting. Great post!

    Posted by Bronson Tyler | February 21, 2013, 3:50 pm

Trackbacks/Pingbacks

  1. Pingback: How do you hire Automotive Professionals? | Automotive Industry Professionals - December 28, 2012

  2. Pingback: Protect Yourself From Online Attacks « your business reputation - January 1, 2013

  3. Pingback: Top 15 New Year Resolutions for Marketers Serving Car Dealerships – Automotive Digital Marketing Professional Community « The Automotive Digital Me - January 3, 2013

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

Ralph Paglia

Ralph Paglia

Blog Pages

Ralph Paglia


Click on Ralph Paglia's Gravatar to visit his profile page.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 4,417 other followers

Del.icio.us

Blog Post Calendar

December 2012
S M T W T F S
« Nov   Jan »
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
%d bloggers like this: