Albuquerque Car Buyers Use Facebook As A Tool For Dealership Reviews!
Albuquerque car buyers can now use Facebook as a tool to read Reviews about Melloy Nissan, and other car dealerships! When car buyers log on to Facebook they can now search “Melloy Nissan Customers” from there they will land on a Facebook page dedicated to the customers of Melloy Nissan. The image below shows where our dealership reviews can be found, and links to our review page on Facebook!
On top of the Our Facebook page they will be able to click a link and find out instantly what all our Customers have been saying!
I believe Dealer Rater is the top review site in the nation for learning about your car dealer! Many dealerships email customers links to Dealer Rater so customers may write reviews! Melloy Nissan uses many different review sites to gain insight on what we are doing great, and also what we need to improve on! Dealer Rater has Almost 90 percent of the reviews written about Melloy Nissan! Please feel free to check out our Facebook Page Melloy Nissan Customers http://on.fb.me/1dhmGyM to get a real time story of what our customers have been saying! This Facebook page is also great because it has pictures of our most recent customers and their kind words about our sales staff and Melloy Nissan!
These days the world and culture of car buying has been changing! Many internet buyers use sites like Dealer Rater to make that final decision on what dealership they will buy their new vehicle from! With this in Mind Melloy Nissan, has chosen to make our reviews readily available to our customers! This website that you landed on is a Melloy Nissan page dedicated to our customers and review sites! Feel free to check this page out and write a review about our dealership! I would love your feedback!
-Robert Melloy
View our New Nissan inventory at: http://bit.ly/1iZDz9C
ia Albuquerque Car Buyers Use Facebook As A Tool For Dealership Reviews!.
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What Does Your Dealership Expect From Your Reputation Management Service Provider?
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by Ryan Kenny, Automotive Reputation Management Specialist |
There is a common misconception about the field of Reputation Management and companies that offer this product or solution.
Many business owners mistakenly believe that hiring a Reputation vendor will erase months, in some cases even years worth of unflattering reviews from 3rd party review sites without much in-store effort.
The truth is, anyone who tells you they can remove negative reviews and flood your 3rd party listings with 5 star reviews is either lying or potentially committing illegal and deceptive acts, which will eventually come back to haunt your business. Great reviews must be earned through implementing customer-centric business practices and training your staff on the importance of providing excellent service.
Many dealers find themselves unprepared when they discover they have negative reviews online and seek out the help of people, like me, to come in and “fix” their online reputation.
As a Reputation Management Specialist, the hardest part of my job is helping dealerships understand that removing negative reviews (if I had the ability to do so) does not solve the underlying issue that’s causing the negative reputation in the first place.
Your dealership’s reputation and online perception is a product of your company’s culture and the business processes you currently subscribe to. While it’s true that not every review accurately represents the true circumstances that took place, your overall online reputation usually reflects how your store is performing, at least in the eyes of your customers.
Many reviewers go to great lengths to write long, detailed accounts of their experience at your dealership with their emotions and expletives firing in every direction. Instinctively, we become defensive and want to fire back. Part of my job is to help illustrate some of the valid points made by customers, especially if there are recurring complaints clearly not being addressed in store. The same way that our bodies use pain to tell us something is wrong, online reviews should be used to tell you something isn’t right at your dealership.
It’s important to recognize that the customer took valuable time out of their day to provide you with feedback so that you can improve your business.
Some dealers opt to use a Reputation Management vendor to deal with their online reviews so they can ignore the problem and go back to focusing on selling more cars. Reputation Management is not a turn-key Band Aid that will magically turn your store into a 5 Star dealership. Make no mistake, my company and countless others are more than happy to provide you with ongoing consultation, review monitoring and response coaching.
But contrary to popular belief, I don’t have a bat signal or top secret phone line to Yelp and Google to remove those pesky negative reviews on your behalf and neither does anyone else.
“RepMan” providers truly are excellent tools for assisting in reactive reputation management.
Anyone who genuinely wants to manage their reputation effectively while being able to take on the daily tasks of selling and servicing cars should utilize a reputation management service provider. But remember they are tools. Without the entire dealership fully engaged on a DAILY basis, your results will remain disappointing. It takes time, effort and determination on your part.
Many dealerships do the same thing over and over again and expect different results when it comes to how they react and treat customer reviews.
Most consumers do not believe that it should take three hours to perform a basic oil/filter service.
If it does at your dealership, don’t be surprised when customers consistently gripe about it. Recurring complaints like these should be a signal that there are bottlenecks that need to be addressed. Sticking your head in the sand and ignoring the voice of your customers will only earn you more bad reviews. Those who are serious about earning a solid online reputation should take full ownership of it, get their entire staff bought in, and use a Reputation Management vendor as a supplemental tool to take your online reputation to the next level. Your store’s reputation starts with you!
Featured eBook: ADM Members Download at No Charge
The Street Smart Guide to Automotive Reputation Management
Learn more reputation management myths and insights, as well as some compelling data on the proven impact of reviews in the car-buying process.
About the Author | ||
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Ryan Kenny joined Cobalt in the summer of 2012 as a Reputation Management Specialist, bringing with him 15 years of Auto Industry experience working in various capacities at dealerships and automotive vendors. Ryan’s background is utilized on a daily basis as he works to improve the online reputations of his many dealer clients. Ryan holds degrees in both Business Administration and Automotive Marketing. You can reach Ryan at kennyr@cobalt.com.. |
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