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Yelp Enhanced Profile; Apple’s Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management

Yelp Enhanced Profile; Apple’s Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management

There are many reasons I like the Yelp Enhanced Profile for dealers, not the least of which is that it gives dealers an enhanced ability to monitor and respond to all reviews, both positive and negative.  Also, it has been my experience that Yelpers respond much more positively and seek to do business with dealers who respond appropriately to critical or less than perfect reviews.  However, by the same token, dealers who respond with arrogance or a bad attitude towards criticism will suffer greatly in lost business.  Yelp should be handled with great care, but the rewards are right up there with any of the other review sites when handled properly by the dealer.

Ralph Paglia

Ralph Paglia

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