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Transparency is Not a Dirty Word – Automotive Marketing

Transparency is Not a Dirty Word

Jim Radogna writes: “Let’s face it; consumers have access to much more information, and choices, than they ever did. You can hate the internet and all its information. You can hate the idea of “transparency”. You can hate all the regulations that dealers have to contend with. You can hate the consumer advocates. You can hate the media and all of its anti-dealer sensationalism. But guess what? None of it is going away. The “But We’ve Always Done It This Way” mentality just doesn’t hold water anymore.” Use the link provided to read Jim’s insightful article and leave him a comment…

via Automotive Digital Marketing Professional Community.

Richard Bustillo on Reputation Management – Automotive Management Minute Video

Richard Bustillo on Reputation Management – Automotive Management Minute Video

Richard Bustillo’s perspective on managing customer reviews from a social media based reputation management perspective is refreshing because of his focus on the customer and achieving genuine satisfaction… Using dealership reviews and ratings as a means of identifying an opportunity to resolve a customer’s issue, thus creating a raving fan.  Use the link provided to watch this “Automotive Management Minute” video with Richard Bustillo and leave a comment for Richard on the ADM page where this video is posted…

via Videos – Automotive Digital Marketing Professional Community.

How Does Google Identify Fake Online Reviews? – Automotive Digital Marketing Professional Community

How Does Google Identify Fake Online Reviews?

The implementation of “Review Filters” is inevitable by all major review publishers, including Google Places… During a phone call I was on with a Google employee, he made it very clear that Google is indeed looking at a variety of algorithmic approaches to preventing the display of fake reviews and reviews whose collection tactics do not meet with what Google considers sound business practices.   Alternately, the success of Yelp both as a review site and a community has been considerably assisted by their complex filtering algorithms.  As the business of Gonsumer Generated Content (CGC) continues to evolve, there will be many variations on the automated filtering of reviews.  Some will be as simplistic as DealerRater’s blocking of dealership IP sourced review postings, and others will be far more complex, such as Yelp’s sophisticated review rating algorithms and review poster scoring models.  Ultimately, I believe that a broad based review posting strategy, including an in-dealership review collection strategy using a portal OWNED by the dealership, such as BusinessRater.com or PrestoReviews.com along with an off-site review collection strategy powered by a site such as LouFuszReviews.com will be the optimized approach.

Use the link provided to read Brian Pasch’s article and download the Research Report in PDF file format…

via Automotive Digital Marketing Professional Community.

The Closed Feedback Loop: Putting The Negative Fires Out

The Closed Feedback Loop: Putting The Negative Fires Out

David Johnson’s video presents several great recommendations on how to turn social media heat into positive customer engagement… Something that many GM’s and GSM’s do on a daily basis in the offline world!

via Automotive Digital Marketing Professional Community.

Ralph Paglia

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